Who We Are

Blossoming Leaders
of Our Market

Our mission is to harness the collective power of our community to drive meaningful change with SEE applicants. The resilience and strength of our strategic solutions derive from our commitment to invest and pool our resources, talents, and expertise. Our overarching aim is to create and protect sustainable economic development in marginalized communities by fostering tangible and lasting enhancements in the early stages of cannabis businesses.

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As Seen On

The Numbers Tell the Story

Rochester Inequities in Data

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Black and Brown individuals were 4x more likely to be arrested for possession in Rochester than white individuals — despite similar usage rates.

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Rochester ranks among the most impoverished cities in the U.S., with nearly 33% of residents living below the poverty line.

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Black and Hispanic households in Rochester hold significantly less wealth — often half or less — than white households.

Our Foundation

The Four Pillars of B.L.O.O.M. ROC

Pillar 01
Business Development

We equip SEE applicants with the tools, mentorship, and technical assistance they need to launch and grow businesses that thrive long-term.


  • One-on-One Business Coaching
  • Licensing Application Assistance
  • Business Plan Development
  • Funding & Investment Support
  • Legal & Compliance Navigation
Pillar 02
Equity & Opportunity

We advocate for systemic changes that promote diversity, inclusion, and equitable access within the cannabis industry.


  • Community-Based Educational Workshops
  • Policy Advocacy for SEE Applicants
  • Diversity Hiring Initiatives
  • Pathways to Ownership for CDI Community
Pillar 03
Economic Stability

We believe economic stability is the foundation for equitable growth. Our programs help SEE applicants secure funding, develop financial literacy, and build sustainable models.


  • Access to Low-Interest Loans & Grants
  • Financial Planning Workshops
  • Land Acquisition Assistance
  • Credit & Wealth Building Resources
Pillar 04
Public Health

We promote safe, responsible cannabis use and invest in the health and well-being of our community.


  • Educational Campaigns on Responsible Consumption
  • Access to Lab Testing & Quality Assurance
  • Community-Based Harm Reduction Programs
  • Public Health Partnerships
The People

Meet the B.L.O.O.M. ROC Team

Precious Brown
Precious Brown
President

Precious drives community empowerment through education and equitable growth.

As the Executive Director of BLOOM ROC, I am dedicated to empowering marginalized communities by leading initiatives that promote education, advocacy, and economic growth within the adult-use market.

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Chad A. Anderson
Chad A. Anderson
Vice President

Chad leads with purpose, pushing for equity and action in cannabis reform and access.

I am committed to the work we do at B.L.O.O.M ROC because legalization alone is not enough. Without intentional effort, Black and Brown communities will continue to be excluded from the industry's growth, and I have never been one for participation awards.

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Jeffery Medford
Jeffery Medford
Director of Community Engagement

Bridging gaps between bias and fact, Jeffery ensures SEE communities access real opportunities.

I bridge the gap between community biases and facts in our adult use market, making sure the SEE communities have access to amazing opportunities.

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Noah Luciano
Noah Luciano
Director of IT

Noah blends tech and community to make access smarter and more inclusive.

I am committed to serving my community in any way I can. I have been involved in the legal cannabis community for over 3 years and have used my tech background to fill the gaps that are so often present in our community when it comes to leveraging technology to make our lives easier, simpler, and more fulfilling.

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Brandi Hester-Harrell
Brandi Hester-Harrell
Strategic Advisor

Brandi brings strategic insight to help guide the team's vision and growth.

As Strategic Advisor, I bring a forward-thinking approach to aligning our mission, strengthening partnerships, and building sustainable growth strategies that empower the communities we serve.

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Community

Our Partners

Get In Touch
We'd love to hear from you. Reach out for partnerships, media inquiries, or to learn more about our programs.
Email
[email protected]
General inquiries & applications
Website
www.bloomroc.org
Learn more about our programs
Location
Serving Western & Upstate New York